Justin Bieber's Timeless Hit

Jack Evans
Sep 6, 2023 at 08:17 pm

In collaboration with Andreas Schuller, known as Axident, one of the co-producers of "Company," anotherblock is set to release 2,000 NFTs. These NFTs not only grant fans ownership but also offer a remarkable opportunity to become a part of the song's journey. While Axident retains the rights to the song, NFT holders will share a 1% stake in the song's streaming royalties.

Axident's perspective on this transformation reflects the evolving dynamics of the music industry. He believes that blockchain technology is paving the way for unprecedented interactions between artists and their audiences. In his words, "The ownership of a song bears far greater weight than its monetary value; it forges a profound connection to the art that, until now, has been beyond the reach of fans."

"Company" has enjoyed remarkable success since its initial release, making its mark on Australia's top 40 and the US charts at 53rd place. With over 500 million streams, it remains a testament to its enduring popularity.

Michel Traore, co-founder, and CEO of anotherblock, shares this sentiment and sees the initiative as a powerful way to introduce the wider public to the possibilities of web3. He points out that "Company" showcases the untapped potential within this sphere, offering music enthusiasts an experience they've never had before.

Furthermore, Traore highlights the initiative's broader goal, shedding light on the often-overlooked contributions of producers in the music industry. This venture aims to ensure that the creators behind the songs receive the recognition they truly deserve.

Anotherblock has a track record of collaborating with renowned names in the music industry, including The Weeknd, Rihanna, and Martin Garrix, solidifying their expertise in the realm of web3.

As Justin Bieber's "Company" embarks on this exciting digital journey, it not only reimagines the way we perceive music but also reaffirms the bond between artists and their devoted fans. With the rise of NFTs in the music industry, we witness a new era where music becomes more than just a tune—it becomes a shared experience, a connection, and a source of creative empowerment. Justin Bieber's "Company" NFT release is not just a transformation; it's a revolution in the making, ushering in a wave of change in how we treasure and celebrate music in the digital age.

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