Adidas Partners with STEPN for Revolutionary NFT Collection

Jack Evans
Apr 15, 2024 at 06:34 pm

The fusion of Adidas' iconic sportswear expertise with STEPN's cutting-edge blockchain technology heralds a new era in incentivized fitness. STEPN CEO Shiti Manghani expressed excitement about this integration, highlighting its scope beyond app interactions to include tangible product collaborations that motivate and reward active lifestyles, notably running.

The collaboration underscores how powerful it is when you can move-and-earn in both the virtual and real world simultaneously, stated Manghani.

Despite the promising partnership, the native token of the STEPN project, GMT, showed modest market response. Currently valued at approximately $0.26, according to CoinMarketCap, GMT is a far cry from its peak of $4.11 in April 2022.

Prior to this collaboration, STEPN had unveiled plans for a Find Satoshi Lab (FSL) points airdrop, offering incentives based on the ownership duration of digital Genesis sneakers. This innovative approach rewards long-term commitment, with more points allocated to those holding their NFTs for extended periods.

As the digital landscape continues to evolve, partnerships like Adidas and STEPN's NFT venture illuminate the potential of blending physical activities with blockchain rewards. This collaboration not only transforms the concept of fitness incentives but also lays the groundwork for innovative applications across diverse industries.

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